13 Mar 09 How Google Calculates Page Rank – Link Building Part 3

Some webmasters constantly debate, Page Rank is very important, some argue otherwise. For me, Page Rank is not my type of tea to brag about it. But yes, you can definitely make good income with higher Page Rank, that is no doubt about it. However, SERPs (Search Engine Result Pages) are not directly related but relevant with PR although I personally believe higher PR has brought some unique traffic to the site.

How does Google calculate?

The truth is, there are many variables and terms. You can actually view Google’s technology overview here. So, let’s break down a little bit about Page Rank.

PR History: Larry Page started it, hence the Page Rank, LOL. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools. (Reference: Google)

PR definition: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”. (Reference directly from Google Inc.)

PR how it calculates: Google assigns a numeric weighting from 0-10 for each web page; Therefore,  PageRank denotes a site’s importance in the eyes of Google (of course, many search engines are more or less very similar actually). PageRank is derived from a theoretical probability value on a logarithmic scale. Here’s the graphical analysis of Page Rank.

“Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.”

Above PageRank is directly quoted from Wiki so that I do not make mistakes with explanation and wanted to avoid plagiarism.

okay, The $$$ part.., the most important SEO ideas about PR are…

1. The page rank of the linking page, especially backlinks
2. Relevant linkage – if your site is about home loans and backlinks, outgoing and incoming links are about home loans, you get more votes.
3. Quality of incoming links connected at the website of outgoing links
4. The number and quality of outgoing links on the page – if you put one URL 1 million time on one page, it will not only discount as a spam, also count as no quality link.
5. Get different sources of traffic - such as organic search, direct visits, referral visits. To be honest, direct visits to sub-pages many times will help you rise in PR especially with social bookmarking sites such as digg, reddit, etc. Because the subpage will also contribute the rank of the domain (Overall PageRank).
6. Have more original and unique content so that you will have more page added to your domain consequently creating more votes to your internal linkage. (if you can follow timely manner, it is the best, for example, 1 new page every week or 1 new page a day).
7. Have less dangling links (no internal or outgoing links), in other words, dead end page.
8. Don’t worry about sub-directory, worry about correct internal links.
9. Submit free to article directories (of course high PR ones) and put the direct link to your website.
10. Exchange the link with higher PR sites

There you have excellent 10 tips to build up your PageRank for your SEO jobs, Others will charge you hundreds of dollars for these. If you do it yourself when you have some sparetime, it can be achieved. Please keep in mind that easy ways such as buying links, submitting to no-follow sites, submitting to most of the directories, or spamdexing (spamming on indexing) will not only discount your PageRank, but also have a chance of being penalized. So, do the right way, your PageRank will be up consistently whenever Google updates PR.

Tags: bookmark, digg, infomm, link building, pagerank, reddit, search engine, SERP, SERPs, social bookmarking, tools, unique content, webmaster, Website

Reader's Comments

1. kyrious | 25 Mar 2009 10:17 pm

   good advice but is submitting to directories really add value to your links i’ve heard dmoz is the only directories you should submit with

   kyrious’s last fantastic blog post..GET PAID TO WRITE

   Reply

2. Glennie | 26 Mar 2009 8:58 am

   thanks !! very helpful post!

   Reply

   

   Linn Reply:
   March 26th, 2009 at 12:23 pm

   thanks, hope u will come visit again

   Reply

3. domain | 29 May 2009 2:52 pm

   Nice site! thanks for the great post…%d%a%d%aPeople should read this.

   Reply

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