11 Mar 09 Link Popularity – Link Building Part 2

Now, we need to consider what is the link popularity for your website(s). It’s imperative to know what are these, so that you will not get confused and the meaning do not become misconceptions.

Link popularity is basically the links pointing to your webpage/websites/domains. So, it is basically called backlinks (the links you received back). For example, I would recommend CNN.com on my website and when search engine bots/spiders crawl my page, they will also note that CNN.com will get one more backlinks from my site, confirming I trust this particular URL to be linked with. Link popularity also determines Page Rank for Google as well.

Like in mid 90s search engine world, it was pretty simple, the total backlinks will give you basically higher search results, but nowadays, all big three (Google, Yahoo!, MSN Live) are well-aware and well-constructed conditions and variables to determine the link popularity in proper manners so that people who take advantages of buying links and submitting to directories compared to those who did not will be adjusted.

Speaking of Link Popularity, you need to think about your link relevancy, because spiders will also calculate the relevancy of your website and the backlinks to certain level, for example, In this website, I talk about SEO, wordpress, search engines, blogging. Therefore, if I link to websites about SEO, wordpress, etc, those people who received backlinks from my website will get better Page Rank as well as high relevancy. (which is why I allow do-follow commenting on my site, which is massive advantages to those who leave comments on my site especially in same topics/niches.)

Nowadays, search engines do not rely on link popularity alone, however still play a huge role. So, if you have higher link popularity, you have to build quality backlinks which is what many people are seriously building for Google PR. The easiest way to build is to make people known about your website and do not worry so much about search engines’ spiders. Like I have mentioned before, you need to build for massive traffic and let search engine love you.