14 Jul 09 Choices of Keywords

Choices of keywords

There are many techniques to plan for keywords in SEO (Search Engine Optimization) world. It is critical to use all the techniques so that search engines can index your site better than others. It is actually called on-page optimization which is important part of SEO.

Typically, the choices of keywords are to target traffic to your site relevant to keywords that internet users will search. However, each page can be optimized for different keywords, but the most important thing is not to focus on search engines, but to focus on the content of your materials. So, here are details keywords that you can actually optimized on page and they should be done on each and every single page of your site. Especially when you have a blog, it is very effective to optimize as blogs are content based and pretty easy to implement your SEO.

Keywords density

Let’s say, if you are writing about SEO, you will probably write more than once on the word, SEO. But too much is never good and always follow your heart to write rather than worrying too much about search engines and how they will index. Sometimes, when you try so hard, it makes visitors not only to feel confused but also not to come back for next time.

Long tailed keywords

Long tailed keywords are usually very long keywords and sometimes it is good to implement on possible long tailed keywords on your site. For example, “how to make a good plan on summer holidays” are long tailed keywords and you can actually optimize for headers, titles and rhetorical questions. It is important to know that generally, search engines will omit more of the conjunction words, but if you include them, they can be searched and match up according to the relevancy of search as well.

Overlapping keywords

This is basically associated with long tailed keywords search, the best way to highlight your keywords are H1, H2, paragraph html, bold, underlined, and italics, but not overkill it, of course. For example, the keywords that can search well on “make money online” could also be searched well in “make money online information”.

Misspelled keywords

They are to avoid at all costs for me, I have some contradictions with some of the SEO masters that you can actually intend to use misspelling, however, I do not follow their suggestions because most of the search engines no longer use meta tags because of keywords spamming and 90% of top search engines have already filtered with spelling checker for search results especially in English language search.

Plural keywords

Some people actually use plural keywords to search. So, it’s sometimes good to construct your site with both singular and plural number for commonly used words. Therefore, you can actually cover both when search is sought.

Localizations of your targeted audience and keywords

If you actually install Google analytics, you can actually geo-target or alternatively know who are your frequent visitors. The selection of words can actually give them easier to understand meaning and more feel like to read it more. For example, use toilet, loo, bathroom, lavatory or restroom according to your visitors to get acquaintance with your site. If you are promoting for products or services focused on particular country, it is vital to use these localizations for your potential buyers/visitors.

Caps and Hyphens

Usually, capital and hyphenated keywords are not mentioned much in on page SEO. But they are actually practical to use. Many people overlook SEO but build millions of web pages and they do not know what they are missing. In addition, capital keywords are not treated for special but it actually looks very professional, however, with good spelling checker website such as Yahoo! and Google actually make use of the importance of capital, because in some cases, capital plays a role, for example, internet and Internet. For hyphens, most search engines consider as a space, however, indexing with or without hyphens are different, so the best thing is to use both intentionally, so that you can cover both. Or you can do some research on what type of usage and search is used on particular keywords and examine whether e-mail or email is used more if there’s a case.

So, there you go, these are fantastic methods for on page optimizations and I am sure you do not miss these, so that you can generate more visitors than your competition. Because once you have started a website, you have millions of competition and the most important thing is to offer uniqueness and attractiveness to your potential visitors. Good Luck.

Reference: SEO Book by Aaron Wall 2006, an e-book which I really like. I am not affiliated with the author and you can actually Google to buy his materials if you want.

Tags: blog, e-book, generate, google, Google Analytics, h1, h2, how to, information, keyword, make, money, more, page, pr, search engine, traffic, Website

20 Dec 08 All about Google – Easy, Simple and Effective Part 1

Sometimes, People wanted to know so much and can find so little information, I keep asking myself why because I have faced this kind of situation quite often. But today is a new day and I have got something to share because someone has done a great job especially to those who are new or vaguely understood about Google before.

I have recently posted about the sources of knowledge and some websites I find it very interesting for webmasters, SEO and online marketing worlds. One of these sites is DigitalPoint forum, which I visit frequently past a couple of months. I have met an awesome person from Melbourne, Victoria, Australia and here’s what he shares all about google. I can only say 3 words.

Easy, Simple and Effective.. I will divide into two parts because this is going to be covered in a lot of Google related topics.  So, Thanks to MGTGamer whose profile is M3rC shares this fantastic information for all of you. This article is published with the content & consent of M3rC and his original post.

Google Search Engine Related

Q: My site/blog doesn’t show up on Google! Why?

A: This, I think is one of the most widely asked questions not only here at DP, but any SEO Forum for that matter. Well, let’s see the answer to this question depend on many, many variables. As you read through this thread, perhaps you might come across information that will help you understand the algorithm behind the Big G (no-one really has a 100% insight on it, but we can all try) However, for the purpose of the thread, let’s work out a few? If you type “site:[your domain here]” on Google and no results are found, you should try the following processes: 

1) Write some decent UNIQUE Content
2) Fine-Tune your H1 & H1 Tags and have a well written Title, Description & Keywords.
2) Submit your articles to Social Bookmarking sites such as Facebook, Yahoo! Buzz,  Stumble Upon, Google Bookmarks, Digg, Reddit & Others.
3) Submit your site to Directories (You can find heaps of recommended ones, just search the DPForums)
4) Make sure your SiteMap is up to date and in working order
5) Submit your site to the “Google URL Submitter”
6) Register a Google Webmaster’s account, and submit your site details <- IMPORTANT!
Trust me, this works all the time! I usually get indexed after 5-8 HOURS after I follow those six steps (in order)! It works. Perfectly.

Q: Should I submit to Yahoo/MSN/Google?

A: Why not all three? It wouldn’t hurt. Now it is true that the algorithms behind these big engines are different, in fact I personally conclude that they are matching opposites. I have personally experience websites moving up on the Google Results (due to WHITE hat SEO techniques) and in return the site was falling on Yahoo results. So, I guess it’s fair to come to that assumption? I recommend you submit to all engines, but select one and work on getting good results on that. Don’t try to kill all three engines with one stone, cause your stone will never be big enough.

Q: How to get #1 Position for keyword “ABCDE”

A: If the answer to this question can be answer via a thread post, Search Engines wouldn’t exist because everyone “would be #1″. To gain number one status, is hard and it’s even harder to maintain that position. In fact it’s near impossible you pick a keyword and search it once a week, You would see that there’s at least some slight change in the order of websites. It will take time, effort and perseverance to get to #1. If you stick around long enough and stay true to your ambition you will get there! Only time will tell if you do.

Google Adsense Related

Q: I’m not earning “X” amount! Why?

A: Don’t quit your day job just yet, hand on for a second buddy. Google Adsense pays you PER CLICK. That’s right you might get lucky and get $1+ for a click, but that won’t be for ever unless you done your homework, and found the ultimate niche (this is possible) anyways, most of us publishers, earn around 10-40cents a click, and those are the lucky ones. You won’t get rich overnight with a new site, so give it time. Traffic is the key, not only traffic but targeted traffic. Junk Traffic that you can buy for $1/100,000 hits is the biggest waste of a dollar! Targeted traffic means that your visitors have an interested in your topic, so if they see an advertisement that catch their attention they will hopefully click on it. Surfers that get paid 2 cents to view your page for 10seconds isn’t going to get you any clicks, guaranteed. Traffic ultimately is the key to success in Adsense, so stick around learn as much as you can – and one day you can reap the benefits.

Q: What can I legally display?

A: There’s been a few threads about warez and adult sites having Adsense on it, well to answer all those questions – get rid of it! Google cannot be cheated, we’ll you can but not for long. They will find you out and eventually destroy your ability to use their tools once and for all, let alone earn money. If your still concerned about your niche you can always try other incentive sites, or even better read theGoogle Adsense TOS first. If they don’t say you can’t do it, that means you can <- just a handy pointer.

Q: OMG! I “accidentally” clicked my ad! What now?

A: Don’t panic, just notify Google using this and just one measly “accidental” click won’t do you harm unless someone has a repulsive disorder, repeating the same accident over and over…

Q: Google banned me, do I have hope?

A: Save your time, and don’t bother. Google has many publishers as they need, if not want too. So, if you really want to you can file a complaint and fight and near unwinnable battle. Or else you can be smarter and invest that time in working with other incentive programs like Adbrite or YahooPublisher.

Q: I’m getting “X,XXX” clicks but only “$YYYY“! What’s going on?

A: If your impressions, clicks and payout doesn’t match out then either you are overlooking something really important your Googles wrong, and the likely hood of that happening is 99% and 1% respectively! Target your keywords better, revise your traffic and visitor behave by using Google Analytics then re-revise your advert layout and colors and positions as these three are the biggest reasons why your Adsense might not be performing. If all three seems in shape, post here @ DPForums, I’m sure we can help you out!

Google PageRank/Traffic Related

Q: Whens the next PR Update?

A: Digg a hole, and bury yourself and we’ll call you up when the next updates coming. Seriously, who cares? PageRank is just a visual representation of how much GOOGLE THINKS that your site is of value to the community, you could easily have a low PR site with significant amount of visitors. PageRank is important but isn’t the only SERP factor! For crying out loud don’t worry about this, it happens every 2-4months and if you can’t stick around that long – do you really think web developments for you?

Q: Do-Follow? No-Follow? Who-Follow? 

A: Your probably wondering what it is, well it’s simple. Google allows webmasters to set which sites should get the “link juice” from the originating webpage. What does that mean? Well say I have a PR4 page and I link to your page, and I set you as “Do-Follow” then when the little incy-wincy Google spider comes crawling my site and comes across your link, it will identify the Do-Follow tag and pass on some of that PR4 Link Juice on to your page! That’s why “DO-Follow Commenting” is such a good way of getting good, healthy and quick backlinks for your site! Obviously, the term “nofollow” will negate this instance.

Q: Buying links for Higher PR and better back links?

A: This gets a bit grey, let me put it this way. You can do it, but if Google finds out that you are – you will be penalized and most likely loose the effect of that bought link. In other words, if they catch you – you’ll go down the SERPs and they are likely to backlist you (this is an educated guess).

Q: I just started a website, how can I get more traffic?

A: This is one of the most frequently asked questions by new web developers, and there’s nothing wrong with it. Except maybe the fact the answer has no limits. You can generate traffic from telling your friend to visit it, to ordering a Cessna plane to leave a URL on the skies of a sunny morning and everything in between the two! There’s unlimited ways you can get traffic but here are few that’s been narrowed down to “online marketing”:
~Submit to Social Bookmarking Sites
~Participate in Forums, Online Discussions and become a niche-related community activist (other words talk to people)
~Don’t Spam! “If what you have to say, isn’t something you want to hear yourself – don’t say it”
~Write often, the more content you write the more times your visitors will come back to read it
~Perfect your theme, layout and optimize your site visually <- this has so many advantages, so just do it.
~Be creative and think outside the box, look at what others are doing and try to beat it with something out of the ordinary. People get amused by new and exciting things.
~Optimize your tags, keywords and images for Search Engines this will indirectly turn into traffic.
~Aviod keyword spamming
Google SiteMaps Related

Q: Should I have a Sitemap?

A: Do you want to be ranked high in search engines? The answer to these two questions will be the same.

Q: Google hasn’t accepted my Sitemap yet?

A: It will take a while, if you have submitted your sitemap to Google Webmasters, just give it a few days and personally visit your sitemap URL to see if it’s in working and accessible order.

Ok, pretty long enough for part 1. Part 2 can be read here.

Thanks for reading.

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Tags: adbrite, adsense, australia, blog, digg, digital point, effective online marketing, facebook, forums, google, h1, h2, melbourne, pagerank, reddit, SEO, sitemap, social bookmarking, stumble upon, tags, tools, traffic, unique content, url submitter, victoria, webmaster, yahoo buzz, yahoo publisher