18 Mar 09 SERPs VS PR – Link Building Part 4

Understanding of SERPs VS PR is a common misconception about link building. That is not an issue anymore once you read this. Well, many people think having huge amount of backlinks will give you top results in SERPs (search engine result pages). It is a myth.

Google considers many factors for your website/blog ranking in search results, it is fair to say that PR players indirect role in SERPs, but higher PR doesn’t mean higher SERPs at all. Sometimes in search result pages in Google, you may probably see PR1 sites results showed up higher than PR4 sites. Try some keywords about it, You will definitely learn that PR is not as useful as you believe to be. Of course, higher PR will give you potential impression, but not complete monetization result for you. That’s why SEO experts work for SERPs whereas SEO beginners work for PR. The mystery of SERPs is nobody exactly knows every single detail search engine algorithms and their technologies since they are using million of terms and variables. Here are some of the facts you can actually learn about getting higher in SERPs.

• keywords optimizations and relevancy (avoid keyword spamming and get to the point, for example, if you are selling shoes and you put completely spammy words such as free download, even you have a brochure PDF file to give away free, the relevancy % is highly unlikely to match to your entire site, Remember, it’s called “KEYWORD”, the word that is key to you)
• anchor text of the links (what you explained and the URL)
• previous factors of your site history (To name a few… the age of the websites, the content of the websites, how frequently you update, how good your internal linking is, how quickly a particular page is linked or indexed..etc)
• quantity of links from other sites to certain searched keywords
• quality of links from other sites to certain searched keywords
• human ranking (just introduced a couple of months ago where people can rank their search results, let’s say if you found what your looking for in page 2 of SERP, you can actually move up to page 1 yourself).

Lately, I do not actually have any internal linking because I do not want my readers to click on each URL like a wild goose chase (clicking another URL before finishing this and that). However, below you can see the related posts, so that you can read more about what is relevant with this post (I deliberatelly assign certain keywords to relevant posts so that you can actually keep reading for more).

Thanks for reading

Tags: backlinks, google, keyword spamming, link building, monetization, search engine, SEO, SERP, SERPs

03 Dec 08 Content of your blog – 5 basic tips bloggers have to know before blogging

For your audience, content is the most important element for bloggers. For search engines, content is the most important media for bloggers. For information distribution, content is the most important object for bloggers. Bottom line, Content is the king.

There are several mistakes bloggers make. They deliberately spam keywords on their posts for search engines, that is absolutely wrong. Yet they will complain why my site is not indexing well or not good in organic search. It is because many bloggers intentionally insert unnecessary keywords in their posts, often known as keywords spamming. So, the main thing is to give your audience your true opinion and honesty, not to let readers to read the paragraph as search engine spiders and bots. 

Here are a few tips that bloggers should know before they decide to blog.

1. Never write long entry. It bores your audience. Nobody wants to read a novel of your own. Remember blog is started as journal entry. I suggest you to use less than 500 words.
2. Add a human feeling. Write and imagine as you are talking about particular topic with your personal friend. Of course, Sense of humor would help your readers more or less.
3. Avoid addressing your readers as plural. Simply put, you are not giving public speech, you are giving personal one way conversation with your readers, once they comment on your blog, there will be two-way communications.
4. Always read your comments, in order to keep two ways communications, you should read and reply to your comments, nobody writes comment just to get back-links, sometimes, your readers would like to add some more useful information.
5. Do not stop blogging once you start it. Okay, sometimes, you are busy, sometimes you have many other things to do. But at least, once a week, post something on your blog. That will create your visitors to become regular. Nobody wants to come to deserted blog.

Well, that’s the start. If you are qualified for these 5 tips. Congratulations and you are graduated to become an awesome blogger.

Tags: audience, back links, blog, bloggers, blogging, comments, honesty, human feeling, keyword spamming, long entry, nanda linn aung, tips, true opinion, two ways communications