14 Jul 09 Choices of Keywords

Choices of keywords

There are many techniques to plan for keywords in SEO (Search Engine Optimization) world. It is critical to use all the techniques so that search engines can index your site better than others. It is actually called on-page optimization which is important part of SEO.

Typically, the choices of keywords are to target traffic to your site relevant to keywords that internet users will search. However, each page can be optimized for different keywords, but the most important thing is not to focus on search engines, but to focus on the content of your materials. So, here are details keywords that you can actually optimized on page and they should be done on each and every single page of your site. Especially when you have a blog, it is very effective to optimize as blogs are content based and pretty easy to implement your SEO.

Keywords density

Let’s say, if you are writing about SEO, you will probably write more than once on the word, SEO. But too much is never good and always follow your heart to write rather than worrying too much about search engines and how they will index. Sometimes, when you try so hard, it makes visitors not only to feel confused but also not to come back for next time.

Long tailed keywords

Long tailed keywords are usually very long keywords and sometimes it is good to implement on possible long tailed keywords on your site. For example, “how to make a good plan on summer holidays” are long tailed keywords and you can actually optimize for headers, titles and rhetorical questions. It is important to know that generally, search engines will omit more of the conjunction words, but if you include them, they can be searched and match up according to the relevancy of search as well.

Overlapping keywords

This is basically associated with long tailed keywords search, the best way to highlight your keywords are H1, H2, paragraph html, bold, underlined, and italics, but not overkill it, of course. For example, the keywords that can search well on “make money online” could also be searched well in “make money online information”.

Misspelled keywords

They are to avoid at all costs for me, I have some contradictions with some of the SEO masters that you can actually intend to use misspelling, however, I do not follow their suggestions because most of the search engines no longer use meta tags because of keywords spamming and 90% of top search engines have already filtered with spelling checker for search results especially in English language search.

Plural keywords

Some people actually use plural keywords to search. So, it’s sometimes good to construct your site with both singular and plural number for commonly used words. Therefore, you can actually cover both when search is sought.

Localizations of your targeted audience and keywords

If you actually install Google analytics, you can actually geo-target or alternatively know who are your frequent visitors. The selection of words can actually give them easier to understand meaning and more feel like to read it more. For example, use toilet, loo, bathroom, lavatory or restroom according to your visitors to get acquaintance with your site. If you are promoting for products or services focused on particular country, it is vital to use these localizations for your potential buyers/visitors.

Caps and Hyphens

Usually, capital and hyphenated keywords are not mentioned much in on page SEO. But they are actually practical to use. Many people overlook SEO but build millions of web pages and they do not know what they are missing. In addition, capital keywords are not treated for special but it actually looks very professional, however, with good spelling checker website such as Yahoo! and Google actually make use of the importance of capital, because in some cases, capital plays a role, for example, internet and Internet. For hyphens, most search engines consider as a space, however, indexing with or without hyphens are different, so the best thing is to use both intentionally, so that you can cover both. Or you can do some research on what type of usage and search is used on particular keywords and examine whether e-mail or email is used more if there’s a case.

So, there you go, these are fantastic methods for on page optimizations and I am sure you do not miss these, so that you can generate more visitors than your competition. Because once you have started a website, you have millions of competition and the most important thing is to offer uniqueness and attractiveness to your potential visitors. Good Luck.

Reference: SEO Book by Aaron Wall 2006, an e-book which I really like. I am not affiliated with the author and you can actually Google to buy his materials if you want.

Tags: blog, e-book, generate, google, Google Analytics, h1, h2, how to, information, keyword, make, money, more, page, pr, search engine, traffic, Website

18 Apr 09 What do search engines want?

Well, From now on, I decided to write a shorter version of entry for a while to take a look at my audience reading behavior for maybe a month or so. It’s always important that I have to ensure and validate what I write, so that I do not digress.

So, what do search engines really want? They definitely want

1. text format
2. clear-cut writing
3. no frame
4. not many tables
5. not very graphical intensive
6. less java scripts
7. possibly non-shockwave files
8. no keyword stuffing/spamming
9. properly linked
10. good internal linkage
11. no html errors including any kind of programming language
12. appropriate headers and titles

This is not what people usually want but in order to persuade search engines cherish your sites by not over-accessorizing your site with bombarding these unfriendly search engine materials. Then, you are technically good with your SEO mission. Remember, you always write for your audience, not for search engines bots, but when you write, you can make use of these advantages, so that not only your audience will love it, but also search engine bots would.

Thanks for reading.

Tags: audience, content, invalid, keyword, search engine, SEO, XML

20 Dec 08 All about Google – Easy, Simple and Effective Part 3

As a member of several SEO/Wed Development Forums, I’ve seen a lot of “Google Penalized” threads appearing all over the place. In fact there’s a couple, if I’ve counted correctly that just rocked up on DP today. I want to dedicate this entire post to explain to you on what grounds Google will/can/should penalize your site.

Google Penalization
Q: What is the “Google Penalty”?
A: It’s simple. When you try to cheat the system, or do something you’re not meant to Google will “punish” you and this will effect everything from the behavior of your visitors (to a lesser extent) to your monthly earnings (to a greater extent)

Q: How can the penalty affect me?
A: Well for starters, you will be deranked. Meaning you are likely to be completely kicked of the Google Search Engine if the committed “crime” is bad, i.e. using extensive blackhat techniques. However, alot of things can happen through this penalty which isn’t limited to anything from loosing SERPs to being banished from the G-Empire. It just depends how serious your crime was.

Q: What reasons can Google use to penalize me?
A: The answer to this question is mainly common sense. Much like this thread itself. Google will punish you if do the “wrong thing” but it seems that most of us, have trouble figuring out between wrong and right at times. So, let’s clear some things out! Below is a list of the most commonly used reasons behind the Google Penalization… it’s not surprising to see most of them in the list, like I said it’s just common sense.

~ Usage of BlackHat Techniques – Search the forums, and you’ll know what I’m talking about. BlackHat SEO Techniques involve “cheating” the system or finding loopholes and exploiting them. This will allow you to get great SERP boost but won’t last for long, they will find you out!

~Usage of GreyHat Techniques – Similar to BlackHat but the damage isn’t as bad. It’s like a less “bad” version of the BlackHat technique but you can still be penalized. Google will only accept WhiteHat SEO Techniques and you should stick to it too!

~ Content Duplication – This not only applies to Google and other search engines, but to us in general life too. If you copy/rip-off other peoples work, work they’ve spent time and effort to create you will be punished. It’s a form of stealing; you wouldn’t steal now would you?

~ Purchasing Links from other Sites – One of the most discussed “link building” techniques is this. People all around the internet purchase links from higher PR and niche-related sites to gain quick authority. However, the unspoken truth is that it’s against the Google TOS, so if they catch you – you will have to face the music.

~ Invalid URL Redirection – I talked about 301/302 URL Forwarding in the earlier FAQ and how important it was, well this is why. If you shift sites and don’t set up the redirection properly – when the incy-wincy Google spider comes along, it won’t realize the shift – resulting in your “new URL” to be treated as a new website al-together, loosing it’s backlinks, PR and authority!

~ Keyword Stuffing – Its name speaks for itself, if you stuff your website with keywords to please the crawlers, it will look bad to real human visitors, and eventually to Google as well. You should “sprinkle” your page with targeted keywords not flood it! Keywords are important, it helps direct the “right” visitors to your site and helps “target” your Adsense adverts. The more targeted the ads, the more clicks you will get.

~ Un-natural Link Building – This is the least of your worries, It’s true that there are penalties for websites building a lot of links in an “unnatural” way in a short time, but I don’t think it will effect normal and legitimate webmasters like ourselves . If you site contains real, unique content and a legitimate product, and should be able to build links naturally without any problems on the search engines. This “reason” mainly focuses on spammers, scrapers, or people who own a lot of domains and start “inter-linking”

Q: I just got penalized! Now what?
A: Well you can’t do much, just spend the time rebuilding and regaining the “mutual trust” between you and Google, which you once had. You can contact them, but unless your sites extremely popular, I wouldn’t bother cause neither would they.

Q: Can Google penalize me for using Auto-Surfers?
A: Obviously, it can’t be good. I’ve researched this question extensively but couldn’t find an exact answer. Then again, common sense will tell us it cannot do anything but harm. Surely “fake” views of Google Ads won’t be something to be proud of. Avoid them as much as possible, frankly you shouldn’t even be using them for anything – imitating “person’s” surfing can’t be for a good cause.

Tags: blackhat, content, duplication, engine, google, greyhat, invalid, keyword, penalty, redirection, search, SEO, SERP, stuffing, submission, url, whitehat

24 Nov 08 10 Phases that Successful Bloggers Habituate

Presently, over 100 million blogs are available online. Why you are reading here? That’s because you have searched the correct keywords (organic traffic), visited high page rank site (PR techniques) or you visited the relevant sites (SEO techniques).

What makes you stand out from over 100 million blogs is not easy, but it is not tough as well. If you follow these 10 processes over a certain period of time, you will definitely achieve what you expected. That being said, it’s not an easy task to follow and usually you would have to satisfy yourself in every single phase.

1. Develop a valuable information, product or service.
2. Develop your own website in the niche that you know and love to do in the long run.
3. Develop your content with valuable resources and unique materials
4. Develop a real traffic to your website/blog.
5. Utilize your content to attract your traffic.
6. Build Trust and Credibility with your visitors.
7. Use your site to pre-sell your visitors.
8. Convert your target visitors to create sales.
9. Expand your revenue by effectively monetization of your site.
10. Continuously improve step 1 through 9.

There, you have it all. If you fulfill your website one by one, you can start having ads and affiliations at step 6. Step 7-9 will involve you to sign up with effective advertisers such as AdSense and Bidvertiser.

Happy making money. Thanks for reading.

Tags: ads, adsense, advertiser, advertising, bidvertiser, blog, blogger, bloggers, blogs, bookmark, content, credibility, dilemma, e-book, earn, engine, free, generate, google, improve, infomm, information, keyword, keywords, link referral, make, make money, Making Money, marketing, monetization, niche, online, real traffic, referral, resources, revenue, search, SEO, success, tips, unique, web, web traffic, Website