13 Mar 09 How Google Calculates Page Rank – Link Building Part 3
Some webmasters constantly debate, Page Rank is very important, some argue otherwise. For me, Page Rank is not my type of tea to brag about it. But yes, you can definitely make good income with higher Page Rank, that is no doubt about it. However, SERPs (Search Engine Result Pages) are not directly related but relevant with PR although I personally believe higher PR has brought some unique traffic to the site.
InfoMM.com Google Page Rank
How does Google calculate?
The truth is, there are many variables and terms. You can actually view Google’s technology overview here. So, let’s break down a little bit about Page Rank.
PR History: Larry Page started it, hence the Page Rank, LOL. 
The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools. (Reference: Google)
PR definition: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”. (Reference directly from Google Inc.)
PR how it calculates: Google assigns a numeric weighting from 0-10 for each web page; Therefore, PageRank denotes a site’s importance in the eyes of Google (of course, many search engines are more or less very similar actually). PageRank is derived from a theoretical probability value on a logarithmic scale. Here’s the graphical analysis of Page Rank.
How Google calculates PR
“Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.”
Above PageRank is directly quoted from Wiki so that I do not make mistakes with explanation and wanted to avoid plagiarism.
okay, The $$$ part.., the most important SEO ideas about PR are…
- The page rank of the linking page, especially backlinks
- Relevant linkage – if your site is about home loans and backlinks, outgoing and incoming links are about home loans, you get more votes.
- Quality of incoming links connected at the website of outgoing links
- The number and quality of outgoing links on the page – if you put one URL 1 million time on one page, it will not only discount as a spam, also count as no quality link.
- Get different sources of traffic - such as organic search, direct visits, referral visits. To be honest, direct visits to sub-pages many times will help you rise in PR especially with social bookmarking sites such as digg, reddit, etc. Because the subpage will also contribute the rank of the domain (Overall PageRank).
- Have more original and unique content so that you will have more page added to your domain consequently creating more votes to your internal linkage. (if you can follow timely manner, it is the best, for example, 1 new page every week or 1 new page a day).
- Have less dangling links (no internal or outgoing links), in other words, dead end page.
- Don’t worry about sub-directory, worry about correct internal links.
- Submit free to article directories (of course high PR ones) and put the direct link to your website.
- Exchange the link with higher PR sites
There you have excellent 10 tips to build up your PageRank for your SEO jobs, Others will charge you hundreds of dollars for these. If you do it yourself when you have some sparetime, it can be achieved. Please keep in mind that easy ways such as buying links, submitting to no-follow sites, submitting to most of the directories, or spamdexing (spamming on indexing) will not only discount your PageRank, but also have a chance of being penalized. So, do the right way, your PageRank will be up consistently whenever Google updates PR.
Tags: bookmark, digg, infomm, link building, pagerank, reddit, search engine, SERP, SERPs, social bookmarking, tools, unique content, webmaster, Website
11 Mar 09 Link Popularity – Link Building Part 2
Now, we need to consider what is the link popularity for your website(s). It’s imperative to know what are these, so that you will not get confused and the meaning do not become misconceptions.
Link popularity is basically the links pointing to your webpage/websites/domains. So, it is basically called backlinks (the links you received back). For example, I would recommend CNN.com on my website and when search engine bots/spiders crawl my page, they will also note that CNN.com will get one more backlinks from my site, confirming I trust this particular URL to be linked with. Link popularity also determines Page Rank for Google as well.
Like in mid 90s search engine world, it was pretty simple, the total backlinks will give you basically higher search results, but nowadays, all big three (Google, Yahoo!, MSN Live) are well-aware and well-constructed conditions and variables to determine the link popularity in proper manners so that people who take advantages of buying links and submitting to directories compared to those who did not will be adjusted.
Speaking of Link Popularity, you need to think about your link relevancy, because spiders will also calculate the relevancy of your website and the backlinks to certain level, for example, In this website, I talk about SEO, wordpress, search engines, blogging. Therefore, if I link to websites about SEO, wordpress, etc, those people who received backlinks from my website will get better Page Rank as well as high relevancy. (which is why I allow do-follow commenting on my site, which is massive advantages to those who leave comments on my site especially in same topics/niches.)
Nowadays, search engines do not rely on link popularity alone, however still play a huge role. So, if you have higher link popularity, you have to build quality backlinks which is what many people are seriously building for Google PR. The easiest way to build is to make people known about your website and do not worry so much about search engines’ spiders. Like I have mentioned before, you need to build for massive traffic and let search engine love you.
Tags: backlinks, infomm, link building, massive traffic, search engine, SEO, Website, wordpress
20 Dec 08 All about Google – Easy, Simple and Effective Part 2
Okay, previous post was long but I am sure it would have given you insight information that you really need for brining massive traffic to your site and Google related information.
So, Here is the part 2 of All about Google, You can read the Part 1 here - Easy, Simple and Effective Part 1. Once again, I sincerely want to say “Thanks” to MGTGamer who shares this fantastic information for everyone. This article is published with the content & consent of M3rC and his original post.
All about Google – Easy, Simple and Effective Part 2
Q:Does Alexa Rank affect Google rank?
A: No, Google ranks you according to your PageRank, Keyword Competition and the quality of your SEO work. Your traffic has no impact on your rankings, but doing well in the three “factors” will obviously generate traffic one way or another.
Q: My Search results return with nothing more than spam?
A: Umm, this happens. Happened to me a couple of times too. I’m not really sure what’s going on, but reading some of the resources – I’m aware of Google testing out some new algorithm of User-Submitted data instead of the typical crawler-work!
Q: User-submitted data? So, what’s the point of SEO then?
A: SEO will always be a factor in SERPs. Just think about it, Google is just testing this – you cannot expect a group of “trusted” users rank X,XXX,XXX sites now can you? It’s near impossible. So, work on your SEO as you normally do, it will always come back with good results. Nothing can replace SEO unless Google turns into a bigger version of DMOZ… that would be really stupid on Google’s behalf! That’s another argument for another day.
Google Adsense Related
Q: I earned $X,XX today! WOOT! Am I rich?
A: Umm, No. Congratulations on your earning and it’s always a personal milestone that we all go through but DP isn’t a place for every single publisher to boast and be radical about how much they get for every click! I mean, good on you but the world doesn’t revolve around your Adsense earnings…if the community can’t benefit from it, why bother telling everyone? I’m sure a handful of us can sleep better at night knowing you got $1 for a click . I’m not trying to sound rude or anything but please do understand.
Google PageRank Related
Q: My PR is N/A. What’s that?
A: N/A means “Not Available” and it differs from a PR0. PageRank N/A is another way of saying that Google hasn’t assigned you a PR yet, or you haven’t been around long enough for the PR Update. PR0 generally means no back links that have been tracked by Google, or a very few that carry no juice. So, Link building is pretty important.
Q: What are the effects of a 301/302 Redirect?
A: Redirecting is simple what the name suggests, when you enter a specific URL it will redirect to another URL. There’s two types of URL Redirection – 301(Permanent) & 302(Temporary). Obviously they are different, the 301 tells the crawling spider that the website has shifted to a new domain name, and once it identifies the 301 redirect, it will generally pass most if not all of the link juice. A 302 differs because the crawler knows it’s temporary, whether it been a routine update or a short-term fix for an error. It is recommended that you set up a URL redirection, if you shift domains.
Google Traffic Related
Q: How can I notify the “world” that I’ve added new content to my blog/site?
A: Simple, use PingGoat. It “pings” several key engines/directories and notify them that you’ve posted new content. Once you’ve submitted your details once, you can bookmark the URL and just visit that bookmark whenever you want to ping your site!
Q: Social Bookmarking, What is it?
A: Social Bookmarking is the relatively ‘new’ hype when it comes to “spreading the world about content”. The ideology behind SB sites came, as the same time as Web 2.0 and has been a relative success on a short-term basis. Usually the content is voted by users, like your self and the more positive votes – the more exposure you get! It’s a very good SEO factor and if used wisely, you can reap the optimum benefits.
Q: Hate submitting my content, site by site! Any easy way?
A: Yes! There is. Most bloggers and content writers here at DP and many other places use a little nifty web application called SocialMarker. I won’t explain it here, but take the time to register on all the Social Bookmarking sites and after that – you’ll thank yourself!
Q: How to track my website statistics?
A: Use Google Analytics, it provides you with comprehensive data and is the best stat-tracker out there, hands down.
Tags: alexa, google, keywords, link building, pingoat, redirect, SEO, SERPs, traffic, url
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