Choices of keywords

There are many techniques to plan for keywords in SEO (Search Engine Optimization) world. It is critical to use all the techniques so that search engines can index your site better than others. It is actually called on-page optimization which is important part of SEO.

Typically, the choices of keywords are to target traffic to your site relevant to keywords that internet users will search. However, each page can be optimized for different keywords, but the most important thing is not to focus on search engines, but to focus on the content of your materials. So, here are details keywords that you can actually optimized on page and they should be done on each and every single page of your site. Especially when you have a blog, it is very effective to optimize as blogs are content based and pretty easy to implement your SEO.

Keywords density

Let’s say, if you are writing about SEO, you will probably write more than once on the word, SEO. But too much is never good and always follow your heart to write rather than worrying too much about search engines and how they will index. Sometimes, when you try so hard, it makes visitors not only to feel confused but also not to come back for next time.

Long tailed keywords

Long tailed keywords are usually very long keywords and sometimes it is good to implement on possible long tailed keywords on your site. For example, “how to make a good plan on summer holidays” are long tailed keywords and you can actually optimize for headers, titles and rhetorical questions. It is important to know that generally, search engines will omit more of the conjunction words, but if you include them, they can be searched and match up according to the relevancy of search as well.

Overlapping keywords

This is basically associated with long tailed keywords search, the best way to highlight your keywords are H1, H2, paragraph html, bold, underlined, and italics, but not overkill it, of course. For example, the keywords that can search well on “make money online” could also be searched well in “make money online information”.

Misspelled keywords

They are to avoid at all costs for me, I have some contradictions with some of the SEO masters that you can actually intend to use misspelling, however, I do not follow their suggestions because most of the search engines no longer use meta tags because of keywords spamming and 90% of top search engines have already filtered with spelling checker for search results especially in English language search.

Plural keywords

Some people actually use plural keywords to search. So, it’s sometimes good to construct your site with both singular and plural number for commonly used words. Therefore, you can actually cover both when search is sought.

Localizations of your targeted audience and keywords

If you actually install Google analytics, you can actually geo-target or alternatively know who are your frequent visitors. The selection of words can actually give them easier to understand meaning and more feel like to read it more. For example, use toilet, loo, bathroom, lavatory or restroom according to your visitors to get acquaintance with your site. If you are promoting for products or services focused on particular country, it is vital to use these localizations for your potential buyers/visitors.

Caps and Hyphens

Usually, capital and hyphenated keywords are not mentioned much in on page SEO. But they are actually practical to use. Many people overlook SEO but build millions of web pages and they do not know what they are missing. In addition, capital keywords are not treated for special but it actually looks very professional, however, with good spelling checker website such as Yahoo! and Google actually make use of the importance of capital, because in some cases, capital plays a role, for example, internet and Internet. For hyphens, most search engines consider as a space, however, indexing with or without hyphens are different, so the best thing is to use both intentionally, so that you can cover both. Or you can do some research on what type of usage and search is used on particular keywords and examine whether e-mail or email is used more if there’s a case.

So, there you go, these are fantastic methods for on page optimizations and I am sure you do not miss these, so that you can generate more visitors than your competition. Because once you have started a website, you have millions of competition and the most important thing is to offer uniqueness and attractiveness to your potential visitors. Good Luck.

Reference: SEO Book by Aaron Wall 2006, an e-book which I really like. I am not affiliated with the author and you can actually Google to buy his materials if you want.

Well, I am not a super blogger and can’t write many blogs anyways. There are actually two reasons regarding this.One, I don’t produce my articles on daily basis and I don’t write much unless there’s something I can definitely deliver to my audience.

I love to visit some websites and blogs just to learn more because there are fantastic people who write absolutely wonderful articles about other things.

Anyway, today, I stumbled across this blog article about domain registration length and SEO (search engine optimization), and it is actually intriguing. The article is actually part of their 30 days SEO training. I am against with duplicate content and love to credit to the original author. So, credit to thekeywordacademy.com, here is the post about Domain name expiry date vs Google SEO.

Extend Your Domain Registration Length For Better SEO

I absolutely love it, what do you think?

Many SEO do this with short cut, fast and ineffective ways. As I have mentioned before in link building posts, it is imperative that getting quality backlinks are important.

However, many SEO people use massive submissions instantly and now many search engines discount and devalue several types of backlinks for Page Rank system. However, it is not the end of the world, you still get some quality traffic if you build gradually and right ways. Do not just alarm search engines with thousands of inbound links in a single month just to get traffic, build slowly and build properly. So, following are off-page optimization methods that you can implement.

• Inbound link anchor text, the text in the paragraph neighboring that anchor text
• On page relevancies that link to the page
• Appropriate directory listing and categories your site is listed in
• Titles of the pages linking to your particular page

Make sure you read guidelines from Google, Yahoo!, MSN Live, Ask.com and DMOZ before you submit your site too.:)

Happy Link Building

There are a couple of ways to initiate page relevancy for search engines. One could be on page optimization for relevancy.

It involves placing your keywords in tactical locations of the pages on your website. Remember, you always prepare for search engines, but always think of your audience first. I will not crazily use too many keywords but no information. Always keep in mind; human beings are the most important factor in success of your website, at the same time, you would love to get the job done for search engines as well.

So, what are on page relevancy and its optimization?

The significant ones are

• header tags
• internal links
• external links
• headline
• anchor text
• bold, underline, italic text
• image names, image description, ALT tags
• page name, page body, title, description and
• keywords

Well, everytime you create a page, you will probably want to rememer these tips to optimize, for example, as a blogger, you can actually develope a lot of thing in one post, different headers, URL linkages, even different headers and a little bit effort to tag and name image descriptions, of course, carefully considering page name, paragraphs, title and descriptions that can actually become a really good keywords for search engines.

Even bold color is pretty much helpful, so is italic text. These functions are not only available for differentiate, but also point out which part is imperative and what not. As we all actually scan and screen most of the known keywords if entire text is unchanged. For example, placing Ads on left hand side could attract more as people start to read from left to right in majority of languages.

Try them, and search some of your keywords yourself after you optimize, and share your experiences because it works for me.

Thanks for reading.

Well, From now on, I decided to write a shorter version of entry for a while to take a look at my audience reading behavior for maybe a month or so. It’s always important that I have to ensure and validate what I write, so that I do not digress.

So, what do search engines really want? They definitely want

1. text format
2. clear-cut writing
3. no frame
4. not many tables
5. not very graphical intensive
6. less java scripts
7. possibly non-shockwave files
8. no keyword stuffing/spamming
9. properly linked
10. good internal linkage
11. no html errors including any kind of programming language
12. appropriate headers and titles

This is not what people usually want but in order to persuade search engines cherish your sites by not over-accessorizing your site with bombarding these unfriendly search engine materials. Then, you are technically good with your SEO mission. Remember, you always write for your audience, not for search engines bots, but when you write, you can make use of these advantages, so that not only your audience will love it, but also search engine bots would.

Thanks for reading.

Many people got so anxious about their SEO works, that is no one to blame, we always wanted to see better and higher results. That’s the probably the only reason why you are actually reading this blog too. SEO is not a overnight work and if you rush it, you could crash it.

Speaking of link structures, you need to know two important things. They are

1. Natural Link &
2. Artificial Link Structure

Easily, Natural links must look naturally linked to each another whereas Artificial link structure will definitely look like we plan and create it. Natural links are actually valid and even when search engine variables and algorithms change, they might still be valid. Because once there is a new PR update, many people actually dropped their ranking as well as SERPs, and they will complaint rather than looking back what they have done in the past. It is generally because they did not build Natural Links in the past.

So, what are the differences between Natural Link and Artificial Link?

• Natural link tends not to be reciprocal whereas artificial links are.
• Natural link grows in number gradually whereas artificial link grows suddenly.
• Natural link anchor text varies whereas artificial link anchor text still the same.

Therefore, avoid your links to become artificial link structure, because they are easy to be discounted in search engine world. Also, do not exchange links in web ring and link farms.  In short, the link that are ranked high in PR or SERPs are the links that are not orchestrated to be seen, favors the links that are useful, great content and informative to be found. You may as well have known that buying links and selling links to earn votes is not allowed in most search engines.

In conclusion, the most important thing about link structure is when building your link, all the search engine cherish your natural link structure and they actually dislike/discount your artificial link structure.

Understanding of SERPs VS PR is a common misconception about link building. That is not an issue anymore once you read this. Well, many people think having huge amount of backlinks will give you top results in SERPs (search engine result pages). It is a myth.

Google considers many factors for your website/blog ranking in search results, it is fair to say that PR players indirect role in SERPs, but higher PR doesn’t mean higher SERPs at all. Sometimes in search result pages in Google, you may probably see PR1 sites results showed up higher than PR4 sites. Try some keywords about it, You will definitely learn that PR is not as useful as you believe to be. Of course, higher PR will give you potential impression, but not complete monetization result for you. That’s why SEO experts work for SERPs whereas SEO beginners work for PR. The mystery of SERPs is nobody exactly knows every single detail search engine algorithms and their technologies since they are using million of terms and variables. Here are some of the facts you can actually learn about getting higher in SERPs.

• keywords optimizations and relevancy (avoid keyword spamming and get to the point, for example, if you are selling shoes and you put completely spammy words such as free download, even you have a brochure PDF file to give away free, the relevancy % is highly unlikely to match to your entire site, Remember, it’s called “KEYWORD”, the word that is key to you)
• anchor text of the links (what you explained and the URL)
• previous factors of your site history (To name a few… the age of the websites, the content of the websites, how frequently you update, how good your internal linking is, how quickly a particular page is linked or indexed..etc)
• quantity of links from other sites to certain searched keywords
• quality of links from other sites to certain searched keywords
• human ranking (just introduced a couple of months ago where people can rank their search results, let’s say if you found what your looking for in page 2 of SERP, you can actually move up to page 1 yourself).

Lately, I do not actually have any internal linking because I do not want my readers to click on each URL like a wild goose chase (clicking another URL before finishing this and that). However, below you can see the related posts, so that you can read more about what is relevant with this post (I deliberatelly assign certain keywords to relevant posts so that you can actually keep reading for more).

Thanks for reading

Some webmasters constantly debate, Page Rank is very important, some argue otherwise. For me, Page Rank is not my type of tea to brag about it. But yes, you can definitely make good income with higher Page Rank, that is no doubt about it. However, SERPs (Search Engine Result Pages) are not directly related but relevant with PR although I personally believe higher PR has brought some unique traffic to the site.

InfoMM.com Google Page Rank

How does Google calculate?

The truth is, there are many variables and terms. You can actually view Google’s technology overview here. So, let’s break down a little bit about Page Rank.

PR History: Larry Page started it, hence the Page Rank, LOL. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google’s web search tools. (Reference: Google)

PR definition: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”. (Reference directly from Google Inc.)

PR how it calculates: Google assigns a numeric weighting from 0-10 for each web page; Therefore,  PageRank denotes a site’s importance in the eyes of Google (of course, many search engines are more or less very similar actually). PageRank is derived from a theoretical probability value on a logarithmic scale. Here’s the graphical analysis of Page Rank.

How Google calculates PR

“Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.”

Above PageRank is directly quoted from Wiki so that I do not make mistakes with explanation and wanted to avoid plagiarism.

okay, The $$$ part.., the most important SEO ideas about PR are…

1. The page rank of the linking page, especially backlinks
2. Relevant linkage – if your site is about home loans and backlinks, outgoing and incoming links are about home loans, you get more votes.
3. Quality of incoming links connected at the website of outgoing links
4. The number and quality of outgoing links on the page – if you put one URL 1 million time on one page, it will not only discount as a spam, also count as no quality link.
5. Get different sources of traffic - such as organic search, direct visits, referral visits. To be honest, direct visits to sub-pages many times will help you rise in PR especially with social bookmarking sites such as digg, reddit, etc. Because the subpage will also contribute the rank of the domain (Overall PageRank).
6. Have more original and unique content so that you will have more page added to your domain consequently creating more votes to your internal linkage. (if you can follow timely manner, it is the best, for example, 1 new page every week or 1 new page a day).
7. Have less dangling links (no internal or outgoing links), in other words, dead end page.
8. Don’t worry about sub-directory, worry about correct internal links.
9. Submit free to article directories (of course high PR ones) and put the direct link to your website.
10. Exchange the link with higher PR sites

There you have excellent 10 tips to build up your PageRank for your SEO jobs, Others will charge you hundreds of dollars for these. If you do it yourself when you have some sparetime, it can be achieved. Please keep in mind that easy ways such as buying links, submitting to no-follow sites, submitting to most of the directories, or spamdexing (spamming on indexing) will not only discount your PageRank, but also have a chance of being penalized. So, do the right way, your PageRank will be up consistently whenever Google updates PR.

Now, we need to consider what is the link popularity for your website(s). It’s imperative to know what are these, so that you will not get confused and the meaning do not become misconceptions.

Link popularity is basically the links pointing to your webpage/websites/domains. So, it is basically called backlinks (the links you received back). For example, I would recommend CNN.com on my website and when search engine bots/spiders crawl my page, they will also note that CNN.com will get one more backlinks from my site, confirming I trust this particular URL to be linked with. Link popularity also determines Page Rank for Google as well.

Like in mid 90s search engine world, it was pretty simple, the total backlinks will give you basically higher search results, but nowadays, all big three (Google, Yahoo!, MSN Live) are well-aware and well-constructed  conditions and variables to determine the link popularity in proper manners so that people who take advantages of buying links and submitting to directories compared to those who did not will be adjusted.

Speaking of  Link Popularity, you need to think about your link relevancy, because spiders will also calculate the relevancy of your website and the backlinks to certain level, for example, In this website, I talk about SEO, wordpress, search engines, blogging. Therefore, if I link to websites about SEO, wordpress, etc, those people who received backlinks from my website will get better Page Rank as well as high relevancy. (which is why I allow do-follow commenting on my site, which is massive advantages to those who leave comments on my site especially in same topics/niches.)

Nowadays, search engines do not rely on link popularity alone, however still play a huge role. So, if you have higher link popularity, you have to build quality backlinks which is what many people are seriously building for Google PR. The easiest way to build is to make people known about your website and do not worry so much about search engines’ spiders. Like I have mentioned before, you need to build for massive traffic and let search engine love you.

I have been reviewing, reading, learning and sharing all the fantastic free e-books for a while now. This one as well come in handy for many bloggers, even the newbies or old ones.

Because this particular e-book will explain you more techniques about blogging from SEO (Search Engine Optimization) perspectives that are really interesting.

This book will show you how to boost your blog traffic as well as cash flow as you go by. No tricks or affiliate links included as well. All you need is to get the idea of effective blogging tips and that’s it.

So, you can download here and enjoy your free e-book, credit goes to the original author (Karina Wright) of course. I am just happy to share with you all, because Internet is all about sharing our knowledge to each other, so that we can earn extra money on what we love to do.

Thanks for reading.

Recently, I have installed do-follow enabled comment plugin on my sites and It works like a charm. As you may all have known wordpress and most of the blogs have disabled in default, however, if you can control your spam, there’s actually better way you can take control of do-follow links.

So, i installed this fantastic do-follow plugin for my wordpress and I have actually received more comments than before just in a few couple of days. That is awesome, isn’t it?

do-follow

What are the advantages of do-follow?

Of course, there are bunch of advantages for do-follow sites, I will summarize for both myself and the rest of my visitors.

1. Default settings are always on a safe side. Once you enabled do-follow link there’s imminent threat of spamming. LOL, all you need to have a a couple of top rated spam filters such as Akismet and so on. On the bright side, it’s massive traffic. There’s always an opportunity cost for higher traffic, that comes with higher spams.

2. Repeating comments, there are two ways to follow up repeating comments, one to reply each visitor comment, and another one from visitor’s reply. Confused? Bottom line, your blog post may earn more than 2 comments from each entry because many people will comment you genuinely, on the other hand, if your visitors are clever enough, they make sure they write more than 1 comment at your blog, or reply to the same comment so that the search engine bots will read them more than once.

3. Don’t worry about PR/Alexa, they are alternative ways to benchmark your site, especially I don’t believe in Alexa ranking. I would trade more traffic than getting better PR/Alexa ranking. That’s the truth. Do-follow blogs are actually giving legit backlinks to your commentors, but don’t worry, you get heaps of traffic and your ranking will grow because It just does it.

4. Encouraging your readers to comment is best thing for bloggers. You allow backlinks, you encourage your readers that you are giving something back , rather than expecting something, that builds a great relationship to your readers as well.

5. By sharing about do-follow to those who do not know, you take control of knowledge that your visitors/readers do not know yet. It is a good opportunity your readers are bloggers and this will also help them to get backlinks which bloggers indeed love.  The more you can help a hand, the smarter you sound, don’t you?

6. Since I have carefully built my site around big search engines such as Google, Yahoo! and MSN , ask.com , etc etc. I have very confident that every single page of mine is properly pinged and quickly indexed. Make sure you use sitemap xml and site verifications with Google, Yahoo! and MSN to get faster search engine updates. Easy Breezy method for organic search.

7. It creates a larger community. Why? Because you have no-follow blog before, now you enabled do-follow site, that’s where you have massive members and visitors to make a geniune comments and in return they get backlinks for their PR or more traffic, it’s a win-win situation and you also get to know your readers. Spam filters will actually differentiate your readers and just those people who want backlinks and etc.

8. The quality backlinks are important and half the time, many people do not understand what they mean. It depends on the place where you put your comments as well as your niche. If you are car-sales category and make a comment on this infomm.com website, you are not getting quality backlinks, that’s for 100% sure. Maybe, a legit backlinks. You need to find similar niche for your site, so that you leave comment accordingly.

9. Okay, #9 is NONE , just start doing what I have mentioned above. You will see the difference. Now, start getting quality backlinks by leaving comment on this post.

Thanks for reading

Previously, I have posted about viral marketing for online advertising. Now, I want to share a little bit further more about viral marketing and why should we use it in order to drive massive traffic to our websites.

So, cut to the chase, WHY do we use viral marketing techniques?

1. quick to drive traffic (once it’s starting to spread, there’s basically no limit, the message will pick up the speed faster and to the bigger audience)
2. cost effective (once again, no limit, easy to start and cheap to expect the traffic, make sure your site has some to offer for your visitors to become regular)
3. niche gathering (you will eventually find where your niche is headed and your target audience in no time as long as you offer unique content that are original, photographer offers photoblog whereas geek-blog offers all technology news)

Bottom Line, traffic means money, relevant niche means more money, cost effective mean more money. So, what else shall I say?

viral marketing

So, this comes the question, WHAT are the techniques?

1. I am going to repeat this again, provide quality content, products or services. (provide something which is unique for your visitors)
2. Give something away (I would recommend gmail service to my friends because they basically gave away free service for e-mail, don’t they? you gotta offer something so that will create buzz).
3. Recommendation or referral on your site. (something like share this post, email to a friend, etc etc, that will create more buzz because I would really recommend to my friend if a particular website offer something nice)
4. Have some video clips, or free e-book to give away or have a personal blog about your interest on the site (that will also give some kind of expose to your visitors and yes it does really attract traffic)
5. Social bookmarking icons and links (They are basically helping you to bookmark or submit to the sites, either way, they are good for traffic, easy for search engine to index, my personal favorites regarding SEO are reddit, technorati and digg)
6. Use RSS feed or any sort of Feed (Some of my audience like RSS feed because they are firefox fans, some of them love email feed as well, so feedburner or similar service sites can offer, I use feedburner of course, you can set up either RSS feed or email subscription)
7. Do what others do not generally offer (It’s very simple but sometimes it is easily overlooked in many cases, for example, I enabled “do-follow” plugin in my wordpress, which default is “no-follow” for commenters, so I would get more visitors who will want to have do-follow link on my site and will write more comments as well.
8. Run on-site competitions (Many internet gurus are still using this method, and that’s how they get massive traffic and regular visitors)
9. Build a community and relationship with your visitors (Communication is the key to success, if you interact with your visitors, you will build the better relationship between you and your visitors that is very good for long term)

Ok, There are main 9 methods I have tested and experimented in the past and they have created impressive traffic for me.

So, start right now because what I have suggested will cost next to nothing. You can basically start with no-investment methods such as adding referal scripts, RSS setup, email subscriptions and some fabulous content first.

Thanks for reading. Now, I will go back to build my viral marketing for another site